Irish renewable energy company Simply Blue is embarking on a multibillion-dollar project in Nova Scotia's Eastern Shore aimed at converting wind, solar, and biomass energy into sustainable aviation fuel. The project, set in the community of Goldboro, N.S., involves generating green hydrogen and utilizing biomass to produce eco-friendly aviation fuel. This initiative is expected to significantly reduce greenhouse gas emissions by 90% compared to traditional jet fuel, contributing to addressing the climate emergency. Simply Blue's project also promises to create hundreds of jobs, particularly benefitting the forestry industry by offering a new market for wood chips. The company has already invested tens of millions in engineering work and land acquisition, with plans to secure funding and approvals by 2026 and commence production in 2029. By closing a deal with natural gas company Pieridae, Simply Blue acquired land for the project site and is actively seeking investors to move the project forward. Although the exact project cost is not disclosed, it is estimated to be several billion dollars, with funding sourced from Simply Blue's shareholders. The company intends to connect wind and solar farms to the production plant, with a dedicated transmission line and a connection to the provincial grid for backup power. If successful, this ambitious venture could not only boost the local economy but also pioneer green technology in the aviation industry, reinforcing Nova Scotia's position as a hub for sustainable energy innovation.