The article discusses the growing importance of hydrogen in achieving net zero emissions and the emergence of naturally occurring 'gold hydrogen' as a promising solution. Hydrogen and hydrogen-based fuels are identified as crucial for decarbonizing sectors with high CO2 emissions, highlighting their significance in the energy transition. The debate around sustainable hydrogen production focuses on 'green' and 'blue' methods, with the recent spotlight on 'gold hydrogen' derived from natural reserves in the Earth's crust. This geological hydrogen, found in various locations globally, presents an opportunity to meet the increasing demand for low-carbon hydrogen. The article emphasizes the potential of natural hydrogen to bridge the gap between supply and demand in hard-to-abate industries, projecting a substantial role in the net zero scenario by 2050. Accessing natural hydrogen involves drilling wells and purifying the extracted gas, offering a cleaner alternative to traditional hydrogen synthesis. Despite concerns about viability and environmental impact, the exploration of natural hydrogen holds promise for a sustainable energy future. Leveraging existing oil and gas technologies, companies like Cemvita are pioneering innovative approaches to extract hydrogen, potentially leading to a significant reduction in production costs. The article concludes by highlighting the potential for natural hydrogen to become a cost-effective pathway towards achieving net zero emissions, complementing green and blue hydrogen methods.