Chris Williams, CEO of ISB Global, emphasizes the importance of accelerating the development and adoption of turquoise hydrogen, a form of hydrogen produced from waste plastics. Turquoise hydrogen is positioned as a key solution to address 'unrecyclable' plastics that are challenging to recycle or resell profitably. Williams highlights the need to reduce the production costs of turquoise hydrogen to enhance affordability and increase its commercial viability. Compared to fossil fuels, hydrogen offers environmental benefits by emitting only water as a byproduct. Additionally, hydrogen can be efficiently stored and reused, distinguishing it from other renewable energy sources. While green hydrogen production faces cost barriers, turquoise hydrogen presents an alternative that can support the transition to a net-zero economy. Williams stresses the importance of adequate funding from both government and industry to support the research and implementation of turquoise hydrogen production methods. By investing in this sustainable fuel source, not only can emissions be reduced, but also the circular economy can be promoted through the responsible disposal of waste plastics.