During New York Climate Week, experts highlighted the challenge of the high cost of green hydrogen in the clean energy transition. The International Energy Agency's head warned of the risk of the green hydrogen bubble bursting, emphasizing the need for cost-effective solutions. Viacheslav Zgonnik, an expert in hydrogen exploration, suggested that the cost of PtL fuels is closely tied to the cost of hydrogen. He advocates for extracting hydrogen directly from geological formations to reduce costs. The hydrogen industry classifies hydrogen by color, with green hydrogen being the cleanest but most expensive option. White hydrogen, a naturally occurring resource, is gaining attention for its potential to revolutionize energy production. It offers a cleaner and more cost-effective alternative, with estimates suggesting there is an abundance of underground hydrogen for future energy needs. Zgonnik believes that white hydrogen extraction can reach a breakthrough price of $1 per kilogram, making it competitive with traditional fossil fuels. Not only does white hydrogen offer environmental benefits, but it also boasts land efficiency, requiring minimal space compared to other renewables. This makes it an attractive solution for countries with land constraints. While the potential of natural hydrogen is promising, some caution is advised to ensure responsible and sustainable utilization in the energy industry.