The article emphasizes the importance of clarity in the clean hydrogen industry, aiming to provide executives and leaders with insightful and independent business journalism. It focuses on delivering news and analysis that are crucial for decision-making, steering away from sensationalism to present a balanced view of the market. By fearlessly looking beyond the hype surrounding hydrogen, the publication equips readers with the necessary knowledge to make informed business decisions. The mission is to offer valuable insights that are essential for navigating the complexities of the global clean hydrogen sector.