The article highlights the growing trend of environmental sustainability in consumer-facing retail sectors, focusing on the textile industry. Retailers, including companies like Goldwin in Japan, are leading initiatives to create sustainable supply chains for products like polyester. The supply chain emissions, particularly in the textile industry, play a significant role in overall emissions for retail companies. By analyzing a polyester t-shirt's lifecycle emissions, the article emphasizes the importance of transparency and collaboration among stakeholders to identify and implement impactful solutions. Technologies like procuring renewable electricity, utilizing low-leakage natural gas, and transitioning to low-intensity hydrogen offer immediate emission reduction opportunities. Moreover, long-term strategies such as electrifying steam cracking and adopting green hydrogen can further reduce emissions, making the textile value chain more environmentally friendly. The article underlines the role of retailers in driving demand for low-emission products, which, in turn, motivates suppliers to innovate and invest in sustainable practices, ultimately contributing to a more climate-friendly textile industry.