Fast-Tracking the Green Industrial Revolution: Unleashing Market Forces for Low-Carbon Growth
Key Ideas
  • Green Market Makers (GMMs) are identified as efficient tools to scale up industries like green ammonia, sustainable aviation fuels, green steel, and low-carbon cement by bridging the gap between production costs and buyer willingness to pay.
  • Government-backed funds, mixed-capital structures, and collaboration between public and private sectors are proposed to deploy GMMs for rapid market growth of low-CO2 solutions and to reduce costs, enabling affordability.
  • Accelerating the green ammonia market is a key focus, with potential for exponential growth and cost declines that can impact various sectors, such as green hydrogen, green shipping fuel, green steel, and sustainable aviation fuels.
  • The report emphasizes the urgency of prompt government commitments to implement GMMs and other green market interventions, highlighting the potential for significant economic transitions and unstoppable growth in low-carbon commodities.
The Mission Possible Partnership (MPP) and the Bezos Earth Fund have released a report detailing strategies to propel the global adoption of low-carbon fertilizers, fuels, and materials within a decade. The report identifies Green Market Makers (GMMs) as pivotal in accelerating the transition to a decarbonized economy by facilitating the uptake of products like green ammonia, sustainable aviation fuels, green steel, and low-carbon cement. GMMs serve as intermediaries that mitigate risks and bridge cost disparities between green products and buyer preferences, thus unlocking markets for clean technologies. By leveraging public and private funds through mechanisms like concessional capital and mixed-capital structures, GMMs can drive the rapid scaling of industries while ensuring affordability. The report urges governments to prioritize GMM deployment to secure early competitive advantages and propel global markets towards sustainability. Notably, H2Global's efforts in securing green ammonia contracts showcase the potential impact of GMMs in driving green industry growth. Furthermore, the report highlights the critical role of green ammonia in catalyzing the green hydrogen market, subsequently influencing sectors like green shipping fuel, green steel, and sustainable aviation fuels. It stresses the urgent need for government commitments to implement GMMs and accelerate the transition to a low-carbon economy, emphasizing the transformative power of market forces in driving sustainable growth and reducing climate impacts.
ADVANCEH2

Our vision is to be the world's leading online platform for advancing the use of hydrogen as a critical piece needed to deliver net-zero initiatives and the promise of a clean H2 energy future.

© 2024 AdvanceH2, LLC. All rights reserved.