Jordi Zonneveld, a former project engineer in the oil and gas industry in the Netherlands, spearheaded the shift of Frames Group towards green hydrogen production after the industry downturn in 2015. Motivated by a desire to contribute to the energy transition and combat climate change, Zonneveld saw green hydrogen as a viable alternative to fossil fuels. His vision aligned with Plug Power, a clean energy company focused on hydrogen, leading to Plug's acquisition of Frames Group in 2021. The merger aimed to scale up green hydrogen production globally, with a target of over 1,000 tons per day this decade. Despite operational challenges, including stock volatility and profitability concerns, Plug Power secured major customers like Amazon and government support for clean hydrogen initiatives. Zonneveld, recognized for his forward-thinking approach, now oversees the transition of Frames Group's Netherlands office away from oil and gas projects, embracing a sustainable future. Personally committed to his cause, Zonneveld drives a hydrogen car and educates his children about environmental sustainability, embodying a holistic approach to climate action.