Alain Hermans from Rockwell Automation emphasizes the importance of data-driven automation in optimizing green hydrogen production for a net-zero future. Green hydrogen is recognized as vital for decarbonization, though its development has been slow due to higher costs compared to other low-carbon options. Optimizing production through digital solutions and AI is key, especially to meet stringent ROI standards for securing government funding. Rockwell's offerings include FactoryTalk DataMosaix for cloud-based data analytics, enabling efficient energy usage and predictive maintenance. While the European green hydrogen market faces scaling challenges, Hermans remains optimistic about the industry's growth potential. The focus lies on improving technology, reducing costs, and creating a strong business case to attract customers and investors. Despite current hurdles, Hermans believes that the pace of green hydrogen development will accelerate, driven by advancements in automation, scaling opportunities, and market demand.