At the Royal Welsh Agricultural Show, a panel of experts convened by Ceredigion County Council delved into the transformative potential of hydrogen as a fuel in agriculture. Led by Council Leader Bryan Davies, the discussion centered on the challenges and opportunities for rural businesses in transitioning away from fossil fuels. The event highlighted the ongoing development of internal combustion engines that can run on alternative fuels like bio-gas and hydrogen, signaling a shift towards decarbonisation in the agricultural sector. Panelists Huw Davies, Dr. Joanna Oliver, and Richard Winterbourne shared insights on the role of green hydrogen in powering rural economies, emphasizing its benefits in enhancing energy efficiency, reducing emissions, and promoting environmental sustainability. Councillor Bryan Davies underlined the council's commitment to integrating hydrogen technology in Ceredigion, envisioning a future where hydrogen fuels a range of agricultural equipment and internal vehicles. This initiative aims to drive towards a net-zero carbon agenda, showcasing Ceredigion's innovative approach to sustainable energy solutions and environmental stewardship.