Extreme H Unveils Hydrogen-Powered Pioneer 25 Car for Racing Series
Key Ideas
- Extreme H introduces the 'Pioneer 25' hydrogen race car designed by Spark Racing Technology, showcasing a speed of 100 kph in 4.5 seconds.
- The series emphasizes sustainable motorsport through the use of hydrogen fuel cells, aiming to reduce carbon footprint and promote clean energy solutions.
- Ali Russell, managing director of Extreme H, highlights the series' commitment to gender parity, technological advancement, and engagement strategies to attract a broader audience.
- Red Bull joins as the official energy drink partner, enhancing the series' visibility and appeal to younger demographics through various media platforms.
Extreme H has revealed its first-ever hydrogen-powered racing car, the 'Pioneer 25,' for the upcoming off-road series set to debut in 2025. The car, manufactured by Spark Racing Technology, boasts a remarkable speed of 100 kph in 4.5 seconds and is powered by a 75 kilowatt hydrogen fuel cell from Symbio. The series aims to promote sustainable motorsport by leveraging hydrogen fuel cells to reduce carbon footprint and lead the way in clean energy solutions. Extreme H, an evolution of the existing Extreme E series, will feature ten rounds across five locations starting from Saudi Arabia and concluding in the US, with plans to become an official FIA world championship in 2026.
Ali Russell, the managing director of Extreme H, emphasizes the series' commitment to maintaining successful aspects of Extreme E, including gender parity among drivers, while enhancing technological advancements in the cars. Extreme H's approach to engagement involves a comprehensive strategy to attract a broader audience, with a focus on sustainability and innovative content creation.
Furthermore, Red Bull has been announced as the official energy drink partner for Extreme H, with the partnership aimed at expanding the series' reach to younger demographics through various media platforms such as YouTube, TikTok, and Snapchat. The collaboration with Red Bull is seen as mutually beneficial, tapping into the drinks giant's interest in the hydrogen aspect of the series and utilizing their portfolio of sports stars to amplify the message of sustainability and innovation in motorsport.