Hyundai Motor Group Executive Chair Chung Euisun and Toyota Motor Chairman Akio Toyoda made headlines as they publicly met for the first time during the Hyundai N x Toyota Gazoo Racing Festival in Yongin, South Korea. Their meeting at the event hinted at a potential alliance to boost hydrogen mobility within the automotive industry. The festival, showcasing high-performance cars from both companies, attracted attention to their shared enthusiasm for motorsports. The executives from Hyundai Motor Group also invited key figures from Samsung Electronics and Hankook Tire, emphasizing the importance of collaboration among industry leaders. Both Hyundai and Toyota have been actively investing in hydrogen vehicles, with Hyundai introducing the NEXO hydrogen fuel cell SUV in 2018 and planning significant investments in hydrogen mobility by 2030. At the festival, Hyundai displayed the N Vision 74 hydrogen-electric hybrid vehicle, while Toyota showcased its hydrogen-powered concept cars. This focus on hydrogen technology aligns with their recent partnerships in the clean energy sector, such as Hyundai's collaboration with General Motors and Toyota's agreement with BMW to strengthen hydrogen initiatives. The discussions at the event centered around the future of mobility and the potential for cooperation in hydrogen-related projects. By joining forces, the companies aim to address the challenges of infrastructure development, including charging stations, crucial for the widespread adoption of hydrogen vehicles. However, there are concerns that competition in the manufacturing of hydrogen and hybrid vehicles may overshadow the cooperation, with critics suggesting that the alliance could be limited to the robotics sector. Hyundai's affiliate, Boston Dynamics, recently collaborated with Toyota Research Institute on developing humanoid robots with artificial intelligence, highlighting the multifaceted nature of their potential partnership.