Hyundai recently revealed the Initium SUV concept, which serves as a preview of the company's upcoming design language termed the 'Art of Steel.' This new design ethos emphasizes a solid and safe appearance through sharp angles, boxy design, and rugged cladding. The vehicle features distinctive elements such as flat front with squared LED lights, sloped hood, and embossed details on the doors. The most significant aspect of the Initium concept is its adoption of hydrogen power as a fuel source, marking Hyundai's foray into hydrogen fuel cell electric vehicles. The SUV is propelled by an electric motor generating 150kw of power, equivalent to 200 hp, and is projected to have a range exceeding 400 miles between hydrogen refueling stops. Hyundai has ambitious plans for the Initium SUV, aiming to transform the concept into a production model set to debut in the first half of 2025. The concept will make its public appearance at the LA Auto Show, offering a glimpse of Hyundai's future model lineup. This unveiling signifies Hyundai's commitment to innovation in both design and propulsion technology, positioning the company at the forefront of automotive advancements.