At the Los Angeles Auto Show, Hyundai took the spotlight by unveiling its upcoming Ioniq 9 electric SUV, which is slated for launch in early 2025. The vehicle offers a spacious interior with a lounge-like feel, equipped with the advanced E-GMP architecture that enhances the power electric system for efficient driving and hill climbing capabilities. Hyundai also introduced the Initium hydrogen fuel cell electric vehicle concept for the first time in North America, showcasing its commitment to future FCEV developments. Alongside Hyundai, Kia presented the high-performance version of its EV9 electric SUV, the EV9 GT, featuring notable specifications such as a 508 horsepower output, advanced suspension system, and electronic stability control functionality. The EV9 GT is expected to hit the South Korean market in the first half of 2025. Hyundai's strong presence at the auto show included a lineup of 42 vehicles, with models like the Ioniq 5, Ioniq 6, and the Santa Fe SUV being showcased. The event also marked Kia's unveiling of revamped versions of the EV6 and Sportage SUVs, signaling a promising future for these models in the North American market.