Hyundai Motor has revealed its plan to launch a new hydrogen-powered SUV as a successor to the Nexo model, introducing a concept vehicle called Initium. The design of this upcoming model is a departure from the Nexo's curves, drawing inspiration from the 1974 Pony coupe, with a more retro and boxy appearance. The interior is described as comfortable with reclining rear seats and ample luggage space. The Initium concept promises an estimated range of 650 kilometers and features a 150-kilowatt motor, indicating progress in hydrogen fuel cell technology. Hyundai aims to appeal to younger consumers with this new design approach, believing that nostalgia for the past can be a key attraction point. Despite challenges such as limited hydrogen refueling stations and higher production costs compared to battery electric vehicles (BEVs), Hyundai remains optimistic about the future of hydrogen-powered vehicles. The company is steadfast in its commitment to hydrogen technology as part of a broader strategy to achieve carbon neutrality by 2050. Hyundai's vision includes not only vehicles but also an entire hydrogen ecosystem, covering production, storage, and transportation. Collaborating with governments worldwide, Hyundai aims to develop the necessary infrastructure to support hydrogen vehicles. While profitability may not be the primary goal for these vehicles, Hyundai sees them as part of a larger mission towards a sustainable future.