The article discusses Hyundai and Kia's success in the electric vehicle market compared to other major carmakers. It highlights that despite some perceived overpricing in their EV models, Hyundai and Kia have managed to attract buyers by offering competitive pricing, real-world energy consumption, and strong performance. The article also delves into Korea's advantageous geographic area and low labor costs, providing a conducive environment for the success of Hyundai and Kia in the EV market. Furthermore, the article emphasizes Hyundai's scrappy culture, risk-taking approach, and exceptional after-sales service, which have built consumer confidence in the brands. Hyundai and Kia's focus on building a premium feel and perceived value in their vehicles, along with a strong emphasis on residual values of used EVs, are identified as key factors for their continued success. The article also discusses Hyundai and Kia's plans to introduce more EV models in the future and their strategic approach to maintaining resale values amid competition from Chinese EV makers. Overall, the analysis portrays a positive sentiment towards Hyundai and Kia's performance in the electric vehicle sector, attributing their success to a combination of factors including brand reputation, quality offerings, and customer-centric strategies.