Hyundai has revealed its latest concept, the Initium, which showcases the new 'Art of Steel' design language wrapped around a third-generation hydrogen fuel cell stack. This SUV is set to hit production in the spring of 2025, offering over 400 miles of range and a maximum motor output of 150 kW. The Initium features large hydrogen fuel tanks and low-rolling-resistance tires to maximize range. It also provides vehicle-to-load electricity with offboard power, capable of powering a typical Korean home for around 10 days. The design of the Initium combines rugged aesthetics with urban appeal, featuring elements like golden steel, parametric pixels, and HTWO branding. Hyundai's focus on safety is evident with features like nine airbags, driver monitoring, and highway drive assist. The company aims to create a hydrogen ecosystem for cleaner, quieter, and safer fuel cell EVs that seamlessly integrate into daily life. Despite challenges like limited hydrogen refueling stations in South Korea, Hyundai is optimistic about the future of hydrogen vehicles, emphasizing the role of the Initium as a flagship for the upcoming hydrogen society.