Kellanova, the owner of the Kellogg's brand, has achieved a milestone by becoming the first UK food manufacturer to utilize hydrogen in cereal production. This innovative move took place at its factory in Manchester, where a three-week trial under the HyNet Industrial Fuel Switching 2 programme successfully replaced fossil fuel gas with hydrogen to power the toasting oven. The trial showcased the production of well-known cereal brands like Corn Flakes, Bran Flakes, Special K, and Rice Krispies, emphasizing hydrogen's potential as a sustainable fuel option in the food industry. The initiative was made possible through funding from the UK government's Industrial Fuel Switching Competition, a part of the Net Zero Innovation Portfolio aimed at promoting low-carbon solutions. Kellanova, which underwent a rebrand in 2023, received £3 million to explore the use of hydrogen as a fuel alternative, aligning with its ambitious decarbonisation goals. Sam Bistiaux, Vice-President of Manufacturing at Kellanova, expressed excitement about the successful trial, highlighting the significance of investing in low-carbon fuels for decarbonisation efforts. The trial not only contributes to Kellanova's emission reduction targets but also signifies a broader industry focus on decarbonisation strategies. Additionally, the trial serves as a crucial step in assessing hydrogen's role in high-heat industrial processes within the UK. Experts like David Parkin from the HyNet Alliance have underscored the importance of such initiatives in encouraging wider adoption of hydrogen and other low-carbon fuels among food manufacturers, paving the way for a more sustainable future in industrial operations.