Kellogg’s has made a significant leap in the realm of sustainability by launching a pioneering hydrogen demonstration at its factory in the UK. The project, funded by the government's HyNet Industrial Fuel Switching program, aimed at showcasing the potential of hydrogen in reducing greenhouse emissions. By replacing fossil fuel gas with hydrogen to power its toasting oven, Kellogg's became the first food manufacturer in the country to produce cereal using this environmentally friendly method. The move comes as part of Kellogg's commitment to decarbonisation and falls under its impressive £1bn Net Zero Innovation Portfolio. The company's vice president of manufacturing expressed excitement over the initiative, highlighting the transformative potential of investing in low carbon fuels. Kellogg's plans to share its findings and best practices from the demonstration to inspire other businesses to follow suit in the journey towards sustainability. This innovative step towards greener practices aligns with Kellogg's broader mission to reduce its carbon footprint and contribute to a more sustainable future.