Lucideon has achieved a significant milestone in the ceramics industry by successfully completing 100% hydrogen firing at the AMRICC Centre in Staffordshire, UK. Collaborating with Creavit Türkiye, the firm fired sanitaryware solely using hydrogen at an extreme temperature of 1,200°C for over 13 hours. This breakthrough has the potential to revolutionize energy-intensive sectors like bricks, roof tiles, tableware, and sanitary ware by integrating hydrogen into their energy strategies to support decarbonization efforts. The £10m AMRICC facility, known for its support in advanced ceramics R&D, plays a crucial role by providing an open-access platform for the development and sharing of materials and technologies at a commercially relevant scale. Mark Dudson, COO of Advanced Materials at Lucideon, highlighted the importance of this achievement in decarbonizing hard-to-electrify industries and emphasized the industry's transition towards Net Zero. The international ceramics industry is increasingly exploring the use of hydrogen, as seen with Italy's Iris Ceramica Group developing the world's first 4D technical ceramic slab using a blend of green hydrogen and natural gas. This innovation showcases the industry's commitment to sustainability and innovation, with the utilization of hydrogen playing a key role in advancing the decarbonization journey.