Metallica's M72 World Tour: Fueling Heavy Metal Innovation Across Europe
Key Ideas
  • Metallica's European leg of the M72 World Tour kicks off in Munich, showcasing a fleet of alternative fuel-powered vehicles by Iveco and a diverse mix of renewable fuels by Shell.
  • The tour highlights the use of hydrogen fuel-cell trucks, biofuels, LNG, and renewable diesel, promoting sustainability and innovation in heavy-duty transport.
  • Despite challenges with infrastructure gaps, the tour acts as a real-world example of using a variety of alternative fuels on a large scale, emphasizing the need for further development and integration.
  • Iveco's collaboration with Metallica aims to raise awareness about environmental sustainability and social responsibility while offering a limited edition of heavy-duty trucks inspired by the band.
Metallica embarked on the European leg of their M72 World Tour in Munich, Germany, featuring a lineup of alternative fuel-powered vehicles. The tour buses, maintained by Shell, were fueled by a mix of hydrogen, biofuels, LNG, and renewable diesel for the 2-month, 7,200-mile journey across nine countries. The fleet included Iveco's special-edition natural gas and renewable diesel trucks, as well as the company's hydrogen fuel-cell trucks powered by Hyundai's HTWO systems. Shell's renewable fuels played a key role in sustaining the diverse fleet. The tour highlighted the challenges of infrastructure gaps for EVs and hydrogen trucks, limiting their use to promotional events due to range limitations. Despite these challenges, the collaboration between Iveco and Metallica showcased the progress in using alternative fuels in heavy-duty transport, emphasizing the importance of continued innovation. The partnership between Iveco and Metallica aims to promote environmental sustainability and social responsibility, with plans to release a limited edition of heavy-duty trucks inspired by the band. The tour's impact extends beyond music, shedding light on the carbon footprint of the metal genre and the industry's efforts to decarbonize through alternative fuels and innovative solutions.
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