The article delves into the history and current state of the hydrogen sector, highlighting its promising future as governments worldwide, including the UK and Germany, invest substantially in hydrogen energy. It emphasizes the need for significant changes in infrastructure, policy, and technology to scale up hydrogen power for homes and businesses. The piece discusses the importance of effective change management and communication strategies for hydrogen businesses to navigate this rapid growth successfully. Copper Consultancy's report, 'Turning Sceptics into Believers,' provides insights on steps companies, particularly in the hydrogen sector, need to follow to ensure their transformation initiatives are not hindered by poor communication. The article stresses the importance of involving stakeholders from the early stages, crafting a clear vision for transformation, and sustaining long-term success through advocacy and creative communication campaigns. The piece concludes by highlighting the potential for enormous growth in the hydrogen sector but warns that companies must adapt and effectively manage change to thrive. It suggests that companies that can authentically engage stakeholders, develop advocates, and remain flexible to feedback and external factors will be the ones making significant strides in the future energy market. The article provides valuable insights for hydrogen businesses looking to succeed in a rapidly evolving sector.