Toho Co, the renowned creator of the 'Godzilla' series and a leading film producer in Japan, has taken a significant step towards environmental sustainability by adopting hydrogen-fired electricity at its main studio in Tokyo. Partnering with Jera Co, a green power supplier, Toho Studios is on a path to achieve complete decarbonization by 2030. The company, which has a rich history dating back to 1932 and has produced iconic films like 'Seven Samurai' by Akira Kurosawa, emphasizes the importance of using clean energy to drive the decarbonization of the film industry. Jera's construction of a hydrogen power generation facility in Chiba Prefecture specifically for Toho demonstrates a commitment to innovative and sustainable energy solutions. By leveraging solar-powered energy and now hydrogen-fired electricity, Toho aims not only to reduce its carbon footprint but also to set a new standard for sustainability in film production. Toho's President, Hiroyasu Matsuoka, envisions a future where the studio's creative content is powered by 24/7 zero-emissions energy, inspiring audiences worldwide with their commitment to a cleaner, greener future.