The chairmen of Toyota Motor Corp. and Hyundai Motor Group recently came together at a racing festival in Yong-in, South Korea, showcasing their high-performance vehicles, including hydrogen-powered models. This rare joint appearance emphasized the trend of competitors collaborating amid the shift towards electrification. Toyota and Hyundai, the top automakers in Asia, face growing competition in electric vehicles from Tesla and Chinese manufacturers. As advocates of hydrogen-powered vehicles for carbon neutrality, the companies aim to shape the future of mobility together. The event marked the first time these auto giants partnered for an event, hinting at potential future cooperation. Beyond showcasing rally cars, Toyota and Hyundai have engaged in joint research ventures, such as developing humanoid robots. This collaboration mirrors the industry trend of automakers teaming up to cut costs and improve competitiveness. Hyundai's partnerships with General Motors and Toyota's collaboration with Boston Dynamics underscore the mutual effort towards innovation and sustainability in the automotive sector.