Toyota has taken advantage of its role as the official vehicle supplier for the 2024 Paris Olympics to highlight the benefits of hydrogen as a clean fuel. Through providing a fleet of 500 Mirai vehicles, the car giant aims to raise awareness about hydrogen fuel cell technology. This move is seen as a significant step in promoting hydrogen, especially in Europe where it is considered crucial for achieving net zero emissions. Despite some skepticism and accusations of greenwashing, the use of hydrogen at the Olympics could pave the way for greater adoption of the gas. To support the growth of hydrogen, various steps need to be taken, including increasing renewable energy capacity for electrolysers, developing transport infrastructure, and exploring carriers like ammonia for easier transportation. Building demand for hydrogen will involve targeting industries already using the gas and implementing small-scale projects like hydrogen plants at refuelling stops. While there is optimism about hydrogen's potential in power generation and commercial transport, not everyone is on board. Nationals Senator Matt Canavan from Australia has expressed doubts about hydrogen's immediate viability, contrasting his previous support for the gas. Canavan's criticism is influenced by political factors, as the government's shift towards Green Hydrogen does not align with his pro-coal stance. Despite this opposition, efforts continue to promote hydrogen as a key player in the transition to cleaner energy sources.