Toyota Motor Europe NV/SA (TME) is a major player in the European automotive industry, overseeing the sales, marketing, and manufacturing operations of Toyota, GR, and Lexus vehicles and parts. With a strong commitment to sustainability, TME has invested significantly in Europe since 1990 and aims to achieve carbon neutrality across its business in the region. As part of its sustainable mobility strategy, TME launched the KINTO mobility brand and is expanding its business-to-business sales of zero-emission fuel cell products. Toyota views hydrogen as a crucial element in achieving carbon neutrality and has integrated fuel cell technology into various vehicles and products for business customers and OEMs. The company started producing its 2nd generation compact fuel cell modules in Europe in 2022 to meet the increasing demand for hydrogen solutions. Additionally, Toyota is working towards establishing 700bar as the standard for fuel cell electric vehicles and products, demonstrating its long-term commitment to advancing hydrogen infrastructure in Europe.