The Geological Agency of the Ministry of Energy and Mineral Resources took samples of natural hydrogen gas in One Pute Jaya Village, Morowali Regency, Central Sulawesi Province, Indonesia. Koloma, a clean fuel startup in the U.S., supported by investors like Bill Gates and Jeff Bezos, aims to leverage expertise from the hydrocarbon industry to explore geologic hydrogen's clean energy potential. Geologic hydrogen, found naturally underground and produced through high-temperature reactions, is gaining traction for its low carbon impact and efficiency. Koloma's CEO, Pete Johnson, highlights the industry's growth and emphasizes the intrinsic benefits of geologic hydrogen as a primary energy source. The company has secured significant funding and support from various venture capital firms and climate-focused funds. Geologic hydrogen exploration, described as a 'white gold rush,' is seen as a potential gamechanger in the energy transition, attracting interest from countries like the U.S., Canada, and Australia. Despite challenges, including environmental considerations and distribution hurdles, experts remain optimistic about geologic hydrogen's role in decarbonization efforts. The technology's potential to significantly supply energy demand while reducing carbon footprint is a driving force behind the industry's momentum. While some skeptics raise concerns about the environmental impact and feasibility of widespread adoption, proponents like Koloma are well-positioned to address challenges thoughtfully and capitalize on geologic hydrogen's promising future.