The BMW Group stole the spotlight at Mondial de l’Auto Paris 2024 by introducing a range of new electric vehicles and advancements, showcasing its commitment to a sustainable and electrified future. The event featured the debut of the all-electric MINI John Cooper Works models and the BMW Neue Klasse Vision Vehicles, emphasizing the company's dedication to expanding electrification across its brands. In addition to the new electric models, BMW also presented in-car entertainment upgrades with UNO® Car Party! and Paramount+ in BMW vehicles, enhancing the driving experience. One of the major highlights was the announcement of BMW's first hydrogen-powered production model set to launch in 2028, following the successful trials of the BMW iX5 Hydrogen. This move underlines BMW's strategy to embrace hydrogen as a future energy solution for renewable energy storage and grid stability. The BMW Vision Neue Klasse and the BMW Vision Neue Klasse X were presented together, showcasing BMW's future model portfolio with a focus on a clear design language and innovative technology. The new MINI John Cooper Works electric models integrate motorsport expertise with modern technology, highlighting BMW Group's ongoing commitment to electrification. The showcased innovations, including the in-car entertainment upgrades and the hydrogen technology progress, reflect BMW's diverse approach to future mobility. The event also featured electric two-wheelers from BMW Motorrad, catering to a wide range of sustainable transportation options. Mondial de l’Auto Paris 2024 serves as a platform for industry professionals and EV enthusiasts to explore the future of mobility and the latest trends in the electric vehicle industry, underlining the importance of sustainability and innovation in shaping the automotive landscape.