Dr. Tom Mason, CEO and Co-Founder of Bramble Energy, emphasizes the crucial role of trust in unlocking hydrogen's potential for achieving Net Zero goals worldwide. The focus on renewable energy sources like solar and wind is essential, but alone insufficient. Green hydrogen emerges as a key player in deep decarbonisation efforts, offering a sustainable solution for sectors such as heavy transport and industrial energy. Despite its unique benefits, hydrogen faces a trust deficit due to historical safety incidents, lack of infrastructure, high costs, and unclear regulations. To address this, there is a need for increased public awareness and understanding of hydrogen technology. Overcoming these challenges is crucial as hydrogen can decarbonise hard-to-electrify sectors, store excess renewable energy, improve energy security, transform energy markets, and tap into remote renewable resources. To build trust and unlock hydrogen's full potential, diverse sectors must be encouraged to integrate hydrogen into their strategies through government incentives. Innovations like printed circuit board fuel cells show promise in reducing production costs and making hydrogen more competitive. Additionally, large-scale investments in infrastructure projects are necessary to establish hydrogen distribution networks. Overall, building trust in hydrogen requires a collective effort from public, industry, government, and investors to recognize its role in a sustainable future and take concrete steps towards its widespread adoption.