This article is a manifesto of sorts for a business journalism platform focused on providing independent and insightful content for leaders in the clean hydrogen industry. The platform aims to cut through the hype surrounding hydrogen technologies and offer a clear and balanced view of the market dynamics. By delivering accurate news and analysis, executives can stay informed and make decisions that align with the industry's reality rather than just its buzz. The platform pledges to empower its readers with the necessary knowledge to navigate the complex world of clean hydrogen and make critical business choices with confidence.