The article discusses the rising investor interest in white hydrogen for decarbonizing heavy industries as an alternative to green hydrogen. White hydrogen, a naturally occurring and constantly replenished source of clean energy, is gaining traction due to recent discoveries of substantial deposits in countries like France and the USA. Companies like Koloma, supported by prominent investors, are actively exploring white hydrogen extraction technologies. Geologists have been assessing deposits worldwide, with major discoveries in locations such as Mali, Australia, and France. The discovery of a significant white hydrogen deposit in France's Lorraine mining basin has sparked optimism for its commercial use in energy transition. Research efforts in France and the USA are focused on efficient extraction and utilization of white hydrogen, with projects receiving substantial funding for advancements. Industry collaborations, like Fortescue's stake acquisition in HyTerra, highlight the growing global interest in white hydrogen. The article portrays a positive sentiment towards white hydrogen's potential in revolutionizing clean energy production and its applications in industries like ammonia production for fertilizers, symbolizing a shift towards sustainable and economically viable energy solutions.