Fortescue, a major Australian mining group, recently made a strategic investment by acquiring a 40% share in an Australian firm focusing on drilling for white hydrogen in Kansas and Nebraska. While facing challenges due to lower metal prices, electricity cost increases, and delays in green energy initiatives, Fortescue's move into white hydrogen exploration highlights a potential shift in the clean energy market. The abandoned wells in the targeted areas have shown promising concentrations of helium and white hydrogen, making the investment even more intriguing. The commercial viability of white hydrogen will be assessed through upcoming drilling activities in late 2024 or early 2025, along with similar efforts by another Australian company in Western Australia. If white hydrogen production proves to be significantly cheaper than green hydrogen, as estimated, it could revolutionize the energy sector by offering a more economical alternative. This could potentially diminish the necessity for government subsidies currently supporting green hydrogen projects. The success of white hydrogen exploration in the U.S. and other potential locations could lead to a significant transformation in the energy landscape, turning hydrogen into a mainstream energy source rather than a niche product for eco-conscious consumers. The article suggests that within a few months, uncertainties around white hydrogen could evolve into enthusiasm, setting the stage for a possible 'hydrogen rush' in the near future, marking a significant milestone in the energy transition towards cleaner sources.