A recent study published in Joule reveals a groundbreaking approach to ammonia production that could revolutionize the industry's environmental impact. The research, led by MIT professor Iwnetim Abate, explores the possibility of using Earth's subsurface conditions to create ammonia from rocks at significantly lower temperatures and pressures than current industrial processes. This discovery could not only reduce energy consumption and greenhouse gas emissions but also unlock potential for ammonia as a greener fuel option in industries like transoceanic shipping. The study highlights the importance of hydrogen in ammonia production, with researchers identifying naturally occurring hydrogen deposits in iron-rich rocks as a promising low-emission source. By leveraging these resources and utilizing catalysts, researchers successfully produced ammonia in lab experiments under moderate conditions. To advance this innovation to a commercial scale, Abate is establishing Addis Energy with a team of experts and investment support. The company plans to leverage existing oil and gas technologies for drilling and fluid extraction, streamlining the scaling process. While challenges remain, such as maintaining continuous reactions and optimizing costs, the potential cost of production is estimated between $0.20-0.55 per kilogram, making it a competitive option against current methods. The initiative not only addresses the sustainability of ammonia production but also holds promise for future climate efforts. By reimagining Earth as a chemical reactor, this approach represents a significant step towards more sustainable chemical production methods. As the team refines the process and explores further cost reductions, the industry could witness a transformative shift towards cleaner and more efficient ammonia production methods.