At the 2024 CES in Las Vegas, Hyundai Motor Company's President, Jang Jae-hoon, showcased the company's commitment to hydrogen solutions. The recent acquisition of Hyundai Mobis's domestic hydrogen fuel cell business is a significant step towards consolidating R&D and production segments under Hyundai Motor Company. This strategic move aims to boost technological competitiveness and production quality in the hydrogen business. Hyundai has set up a dedicated 'Hydrogen Fuel Cell Process Quality Office' to ensure high manufacturing standards and innovation. President Jang emphasized the company's mission-driven approach to the hydrogen sector and highlighted the importance of collaboration within the Hyundai group for leadership in the hydrogen ecosystem. Hyundai plans to expand the use of hydrogen fuel cells to various applications beyond vehicles, like power generation and advanced air mobility, with a successor model to the NEXO planned for launch by 2025. This diversification strategy is expected to reduce costs and improve operational efficiency. The global shift towards clean energy and sustainability aligns with Hyundai's ambitions, as the company positions itself as a market leader in hydrogen technology for a greener future.