Hyundai Motor unveiled INITIUM, a hydrogen fuel cell-powered SUV concept, signaling its commitment to pioneering a hydrogen society. INITIUM not only serves as a preview of a new production FCEV set to be unveiled in the first half of the upcoming year but also debuts Hyundai Motor's new design language, 'Art of Steel,' which focuses on customer-centric design and represents the character of HTWO, Hyundai Motor Group's hydrogen value chain brand. The concept integrates the HTWO symbol into its iconic design, symbolizing Hyundai Motor's vision for a future powered by hydrogen. SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design, highlighted the innovative 'Art of Steel' design language during the unveiling, emphasizing the blend of form and functionality to create a unique SUV-like design. INITIUM offers impressive performance with improved acceleration and overtaking capabilities due to enhanced fuel cell technology, resulting in an electric motor output of up to 150 kW. This advancement ensures a smooth driving experience both in urban settings and at higher speeds on highways. The production version of INITIUM is expected to be released in the first half of 2025, marking a significant step in Hyundai's journey towards a hydrogen-powered future.