The 37th edition of the America's Cup in Barcelona, Spain, is utilizing advanced technologies to revolutionize TV coverage of sailing. Innovations include a new LiDAR system for precise wind speed measurement across the course and a hydrogen-powered chase boat that enables the crew to capture steady shots at high speeds. The decision to go all-in on 4K and HDR technology aims to provide viewers with a remarkable viewing experience, enhancing the details of the races under various lighting conditions. Mediapro's onshore production facilities play a crucial role in broadcasting the event, utilizing ST 2110 IP for flexible signal handling and production needs. With over 100 professionals involved in the production, audio mixing and video formats like 5.1 surround sound are key aspects of delivering high-quality coverage. Timeline Television manages the technology on the boats and yachts, ensuring the deployment of 44 on-water camera systems and an efficient RF mesh network for signal transmission. As the competition narrows down to two yachts, the focus shifts to maximizing camera resources for an enriched viewer experience.