Hydrogen has been a central focus in the energy sector, with hype around massive projects gradually giving way to a more realistic approach focused on smaller-scale initiatives. While these smaller projects are important steps, their impact on large-scale decarbonisation remains limited for now. Despite the current limitations, governments and industries need to continue investing in research and development to drive down costs and improve hydrogen production processes. The shift towards green hydrogen as a critical factor in site selection and business location decisions is gaining momentum, particularly in energy-intensive industrial sectors. Companies are recognizing the importance of accessing affordable, green hydrogen to reduce carbon emissions and decarbonize their operations. As regions establish themselves as hubs for hydrogen production, they gain a competitive edge in attracting businesses that rely on hydrogen inputs. The article emphasizes the need for timely action in developing hydrogen infrastructure to secure a position in the evolving energy landscape.