The recent movements in the hydrogen industry have sparked debates about its future viability. However, beneath the surface, these developments indicate a market maturation rather than a demise. Capital, expertise, and customer demand are converging on practical use cases that are feasible in the current landscape. In Australia, there is a strategic positioning to spearhead a hydrogen economy by leveraging the shipping and aviation sectors as key customers for low carbon liquid fuels. While pure hydrogen production remains costly and challenging in terms of storage and direct usage, derivatives like methanol and Sustainable Aviation Fuel (SAF) are emerging as viable alternatives. These derivatives require minimal upgrades to existing infrastructure and show promise in decarbonizing industries that are traditionally hard to abate. The maritime industry, in particular, is embracing the shift towards net zero emissions, with a growing number of methanol-powered ships being ordered. Mainstream shipping operators are committing substantial investments to drive decarbonization efforts. Additionally, initiatives like the Australian Government's Maritime Emissions Reductions National Action Plan and the concept of Green Shipping Corridors are pivotal in advancing decarbonization within the maritime sector. On the aviation front, airlines are exploring eSAF, a fuel produced using hydrogen and renewable energy sources, as a potential game-changer. This shift towards hydrogen-derived fuels underscores the rising demand for sustainable alternatives. The Australian Government's support for low carbon liquid fuels aligns with industry trends and paves the way for a greener future. Australia's conducive climate positions it as a hub for green fuel production, with abundant clean electricity that can power hydrogen generation. Programs like the government's Future Made in Australia initiative are instrumental in fostering hydrogen projects that cater to the aviation and shipping industries. Vast's Solar Methanol 1 project in Port Augusta, in partnership with a German energy company, showcases a technology that could significantly reduce the cost of green fuel production. Overall, the landscape is promising for the rise of hydrogen-derived fuels in Australia's shipping and aviation sectors. By capitalizing on industry demand and government support, the path towards a sustainable, low-carbon future seems increasingly feasible.