The article discusses the mission of delivering engaging and independent business journalism and insights to executives and leaders in the global clean hydrogen industry. It emphasizes the focus on delivering news and analysis that matter, aiming to look beyond the hype surrounding hydrogen. The goal is to present a balanced view of the market, enabling readers to make critical business decisions with a solid understanding of the industry. The article highlights the importance of clarity in understanding the evolving landscape of clean hydrogen, offering executives the necessary information to navigate through the challenges and opportunities present in the market.