Under the Saudi Vision 2030 initiative, Crown Prince Mohammed bin Salman introduced NEOM, a groundbreaking project to establish a sustainable city on the Red Sea Coast. NEOM, deriving its name from 'new future' in Greek and Arabic, envisions a city that revolutionizes Saudi Arabia's economy by shifting focus to tourism, technology, and sustainable industries. Covering a vast 10,230-square-mile area in the desert, NEOM promises one million job opportunities and a $100 billion boost to the economy. The city will be a model of sustainability, relying on 100% renewable energy sources such as solar, wind, and even hydrogen production, coupled with advanced AI for efficient city management and transportation. NEOM's design includes distinct zones like The Line for urban living, OXAGON for floating industry, Trojena for mountain tourism, Sindalah for luxury living, and Magna for nature preservation. These segments cater to various aspects of modern living, from advanced technology to adventure sports and luxury accommodations. Despite speculations about downsizing, Saudi officials affirm their commitment to realizing the full potential of NEOM. The recently revealed Ground X platform, showcasing real-time construction progress through millions of photographs, aims to reassure investors of the project's scale and progress. Ultimately, NEOM represents a bold step towards redefining sustainability, innovation, and economic diversification in Saudi Arabia, challenging perceptions of future urban development.