Netflix and The Walt Disney Co. are leading the way in the entertainment industry by incentivizing movie and TV production crews to reduce fuel consumption and eliminate diesel generators on sets. Through the Clean Mobile Power Initiative, the companies are testing battery energy storage systems, hydrogen-power generators, and hybrid systems that integrate various eco-friendly technologies like solar, green hydrogen, and wind turbines. These initiatives aim to reduce the estimated 700,000 tons of emissions generated annually by diesel generators in the film and television industry. While diesel generators have been a longstanding practice in the industry, Netflix and Disney are spearheading efforts to transition to cleaner energy sources. By introducing these technologies to their sets and supporting tests conducted by specialized suppliers like MBS Group and Sunbelt Rentals, the companies are working towards scaling up the adoption of sustainable practices. Despite the challenges of transitioning from trials to large-scale implementation, both companies are committed to promoting the use of lower-carbon fuels to mitigate their environmental impact. They are part of the Clean Mobile Power Initiative that aims to identify cost-competitive alternatives to diesel generators by 2030. To encourage the adoption of clean energy technologies, Netflix and Disney are providing additional funds and allowances for fuel reduction, with productions like 'Stranger Things' and 'Bridgerton' already incorporating solar-powered and hydrogen units in their setups. Through their collaborative efforts and financial support, these companies are striving to redefine the economics of sustainable production in the entertainment industry.