NewHydrogen, Inc., a developer of ThermoLoop™ technology for producing green hydrogen, has recently welcomed Dr. Yikyeom Kim to their UCSB Technology Team alongside Drs. Philip Christopher and Eric McFarland. Dr. Kim's expertise in tailored redox catalysts and system analysis of gas-solid reactions is expected to drive advancements in the company's cost-effective thermochemical water splitting technology. With a background in doctoral research at KAIST and collaboration with LOTTE Chemical Corp., Dr. Kim's focus on entropy-driven thermochemical processes is set to play a pivotal role in the development of green hydrogen production. The ThermoLoop™ process by NewHydrogen utilizes affordable heat to split water instead of electricity, aiming to become the most cost-effective green hydrogen producer globally. The collaboration at the University of California, Santa Barbara, which commenced in August 2023, is dedicated to creating unique materials tailored for this innovative cyclic process. This ongoing research signifies a significant step towards achieving the goal of producing the world's cheapest green hydrogen through sustainable and innovative means.