Quebec Innovative Materials Corp. (QI Materials) has unearthed a groundbreaking discovery of naturally forming hydrogen in St-Bruno-de-Guigues, Quebec, positioning Canada at the forefront of clean fuel innovation. Geological studies conducted by QI Materials and Institut National de la Recherche Scientifique (INRS) revealed the unique formation process of hydrogen within the region, potentially offering a more sustainable and environmentally friendly source of hydrogen. Referred to as 'gold' or 'white' hydrogen, this natural extraction method is seen as a promising solution for decarbonizing industries with lower environmental costs compared to traditional hydrogen production methods. Inspired by Quebec's hydrogen agenda, the company aims to leverage this discovery to support the province's emission reduction targets. The discovery in St-Bruno-de-Guigues is just one of QI Materials' hydrogen assets, with additional sites in central Quebec and the Gaspe Bay area. The potential commercialization of the hydrogen deposit involves utilizing existing infrastructure, local community engagement, and government partnerships. Despite uncertainties regarding the exact amount of extractable hydrogen, the positive response from key industry players and early exploration results highlight the significant promise of this discovery. Ongoing geophysical and seismic work will further evaluate the deposit's extent, paving the way for a potential shift towards cleaner energy sources in Quebec's industrial landscape.