The article highlights the collaboration between the sustainable chemistry start-up Mattiq and materials supplier Heraeus Precious Metals to develop electrocatalysts with reduced iridium content for hydrogen production. Iridium is crucial in proton-exchange membranes for electrolytic hydrogen generation, but its high cost poses a challenge for widespread adoption of green hydrogen technologies. By combining Mattiq's innovative chemistry solutions with Heraeus's manufacturing proficiency, the partners aim to introduce catalysts that can lower the expenses associated with electrolytic hydrogen production. The focus of the partnership is to address the cost barriers hindering the scaling up of green hydrogen, emphasizing the significance of developing greener catalysts for sustainable energy practices. The collaboration is a strategic move to advance sustainable chemistry by leveraging expertise in materials science and chemical engineering. The joint effort aims to revolutionize the electrolytic hydrogen production sector by introducing more cost-effective and efficient catalysts that could potentially reshape the landscape of green H2 technologies. Overall, the article sheds light on the importance of green catalyst innovation in driving the transition towards cleaner energy sources. By working together, Mattiq and Heraeus are poised to make significant advancements in the field of sustainable chemistry, offering a promising outlook for the future of hydrogen production and its role in the global shift towards a more eco-friendly energy ecosystem.