In a quiet stretch of the Kansas prairie, a new 'gold rush' is underway as startups supported by figures like Bill Gates delve beneath the surface in search of naturally occurring hydrogen. With the potential to transform the energy transition by providing a cleaner power source, the hunt for geologic hydrogen is gaining momentum globally. The Midcontinent Rift in Kansas, alongside other geological formations worldwide, offers tantalizing prospects for housing vast quantities of hydrogen. Investments from companies like Koloma and Fortescue Ltd. are fueling the exploration, with approximately 50 geologic hydrogen companies in operation. Scientists, such as USGS's Geoffrey Ellis, are modeling the subsurface globally to estimate the potential hydrogen reservoirs, with projections ranging from billions to trillions of tons. The industry's innovative approach involves leveraging both traditional geological exploration methods and cutting-edge technologies like machine learning to identify hydrogen-rich areas. Despite the excitement surrounding the hunt for geologic hydrogen, commercial viability remains uncertain due to high production costs. However, industry players are optimistic about the future, aiming to reduce costs to $1 per kilogram to unlock the industry's full potential. The 'gold rush' for hydrogen is not just a quest for energy but also a venture into uncharted territories of clean power generation, with Kansas and other states at the frontier of this modern-day exploration.