Investors are increasingly turning their attention to white hydrogen, considered a promising alternative to green hydrogen due to its potential cost-effectiveness and natural abundance. Recent discoveries of white hydrogen deposits in countries such as Mali, Australia, and France have raised hopes for the scalability of this clean energy source. For example, a significant find in the Lorraine mining basin of France revealed a potentially large deposit of white hydrogen, offering substantial resources for the green transition. Researchers globally are exploring methods to extract and use white hydrogen more efficiently, aiming to reduce production costs and improve sustainability. Collaborations between companies and investors, such as the acquisition of a stake in HyTerra by Fortescue in Australia, demonstrate a growing interest in the 'white gold rush.' Notable figures like Bill Gates and Jeff Bezos are backing initiatives like Koloma, a clean fuel startup focused on exploring white hydrogen. The industry's momentum is building as more stakeholders fund climate research and support innovative technologies. While the potential of white hydrogen is promising for decarbonisation and clean fuel production, further exploration and assessment are necessary to understand its commercial viability and ensure safe extraction and utilization.