In a study published in the Sustainable Operations and Computers journal, researchers conducted a thorough socio-economic analysis of hydrogen production in southern Italy. The research focused on an integrated wind and electrolysis plant, estimating a Levelized Cost of Hydrogen (LCOH) of €3.60/kg for the facility. The study highlighted the importance of utilizing renewable energy sources and responsible water management for achieving true decarbonization. The analysis revealed that the LCOH could vary between €2.81 to €4.48/kg, with factors such as inflation and capacity influencing the cost significantly. Additionally, the study found that public awareness of green hydrogen was limited, with a notable difference in knowledge levels between different demographic groups. This emphasized the need for public education and engagement to enhance acceptance and understanding. Despite the knowledge gaps, the study indicated a positive economic potential for green hydrogen, with recommendations for strategic spatial energy planning to facilitate its large-scale adoption. Public acceptance of wind power installations was also discussed, with insights into willingness to pay for green hydrogen and the importance of addressing societal resistance. Overall, the research underscores the importance of public education, societal engagement, and strategic planning to unlock the full potential of green hydrogen and renewable energy in the region.