The VEPE project in South Ostrobothnia, Finland, is a pioneering initiative aimed at exploring the potential and challenges of establishing a clean hydrogen economy in the region. With a focus on green hydrogen as a key player in the global energy transition, the project seeks to leverage the renewable energy resources of South Ostrobothnia to develop a regional hydrogen ecosystem. While renewable energy production is a significant aspect, the project recognizes the need for strategic development to ensure that economic benefits remain local. The project, launched in May 2024, consists of several key phases. It begins with a detailed analysis of stakeholders, existing plans, and regional needs, followed by planning and co-designing the hydrogen ecosystem with local actors to foster collaboration. Subsequently, a value chain analysis will identify promising hydrogen-related opportunities, supported by techno-economic assessments. Additionally, the project aims to address regional training needs and conclude with an action plan developed in partnership with local stakeholders. The Director of the VEBIC research platform at the University of Vaasa, Suvi Karirinne, emphasizes the importance of understanding the regional context, economic structure, and industry know-how in driving the development of hydrogen-related opportunities. The project also aims to enhance vocational education and training efforts to prepare the region for the challenges and opportunities in the hydrogen sector. Co-funded by the European Union, the VEPE project is led by the University of Vaasa's VEBIC research platform in collaboration with Seinäjoki University of Applied Sciences. The project reflects a holistic approach to building a sustainable hydrogen economy in South Ostrobothnia and aims to create a solid foundation for future initiatives and advancements in the region's economic growth and innovation.