Bain & Company participated in the World Green Economy Summit 2024 in Dubai, focusing on the role of innovative technologies in accelerating the transition to sustainable energy. The event featured discussions on green hydrogen and its potential in decarbonizing energy systems. Akram Alami highlighted that while green hydrogen holds promise, it is still in early stages beyond refining and fertilizers, with transportation being a key area for future growth. The panelists addressed global challenges such as regulatory frameworks and incentive schemes that are crucial for the successful implementation of green hydrogen projects. Despite being acknowledged as a critical component in decarbonization, green hydrogen was recognized as not a standalone solution, requiring collaboration, innovation, and policy coordination. The future of green hydrogen was viewed optimistically, with the need to overcome technological and regulatory hurdles. Bain & Company stressed the importance of collaboration and pragmatic approaches in realizing the potential of green hydrogen, emphasizing the need for coordinated efforts across sectors for successful scaling.