Toray's Bold Response to Climate Change: A Collaboration with John McEnroe
Key Ideas
- Mt. MELVIL and Toray Industries collaborate on the third brand film, highlighting Toray's hydrogen-related business for a sustainable future.
- John McEnroe stars in the film, bringing Toray's clean energy innovation to life with passion and humor.
- The project signifies Toray's dedication to innovation and sustainability as the company approaches its 100th anniversary next year.
- Toray's official YouTube channel released the full-length and 30-second versions of the film.
In a creative collaboration between Mt. MELVIL Inc. and Toray Industries, the third installment of Toray's corporate brand film series was produced, focusing on Toray's hydrogen-related business as a response to climate change. Directed by Laurent Barthelemy and starring John McEnroe, the film captures Toray's commitment to clean energy innovation. Airi Yamawaki of Mt. MELVIL Tokyo expressed gratitude for the partnership, emphasizing Toray's dedication and strength as a global Japanese brand that enabled the unique concept to come to life. The film showcases Toray's advanced materials innovation in fibers, textiles, plastics, and carbon fiber composites, highlighting the company's mission for sustainability and a better world. Toray's hydrogen-related technologies are portrayed by John McEnroe, who adds passion and humor to the narrative. As Toray approaches its 100th anniversary, this project symbolizes its vision for the future. The full film is available on Toray's official YouTube channel, presenting a deep dive into Toray's role in clean energy and sustainability.